What's working in AEO + SEO right now
Tactics, frameworks, and field notes from the engagements we run, published as we learn them.
Stop optimizing for clicks. Start optimizing for citations
Click-through rate is a 2014 metric. In 2026, the LLM citation IS the impression, and the impression that compounds. Here's why your KPIs need to change, and what to measure instead.
Buyer queries you should run every Monday, a 15-prompt sanity check
Most teams run AEO audits quarterly and miss the weekly drift. Here's a 15-prompt Monday-morning routine that surfaces problems in 20 minutes a week.
ChatGPT's citation behavior after the Q1 2026 model swap, what to fix this week
The Q1 model update reweighted how ChatGPT picks B2B citations. Here's what we observed across 600 buyer-style queries, and the three things every AEO program should refresh now.
The Reddit ICP signal, how to know which subreddits actually move B2B pipeline
Most B2B marketers either ignore Reddit or carpet-bomb it. A simpler approach: measure ICP overlap before you spend a single hour on a thread.
AEO vs SEO, what actually changes
Answer Engine Optimization isn't SEO with a new label. Here's exactly which signals diverge, which still matter, and why your content strategy needs both.
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