Blog
What's working in AEO + SEO right now
Tactics, frameworks, and field notes from the engagements we run, published as we learn them.
Answer Engine Optimization (AEO): How It Actually Works, With Examples and Code
A working guide to answer engine optimization. How AEO works step by step, real citation data from 5,550 AI answers, schema examples, and a measurable framework.
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12 Best AEO and AI Visibility Tools for B2B Teams in 2026
We tracked 5,550 real AI answers across three brands to test AEO tools. Full methodology, pricing, engine coverage, and the DIY API route nobody else mentions.
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GEO vs SEO vs AEO: What Actually Differs, With 90 Days of Citation Data
GEO, SEO and AEO compared with real data from 5,550 AI answers. Where they genuinely diverge, where they are the same work, and which one to fund first.
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LLM SEO: How to Get Your Brand Cited by ChatGPT, Perplexity and Google AI
LLM SEO is how you get cited inside AI answers. We tracked 5,550 AI responses across three brands to find what actually moves citations, by model, and built a five-step framework out of it.
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How to Rank in Google AI Overviews (And Why the Citation Is Harder Than the Mention)
We tracked 2,500 Google AI Overview responses. It issued 54x fewer citations than ChatGPT. Here is how to get included, and how to actually verify it.
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Why traditional content audits miss 60% of AEO opportunities
We re-audited 14 B2B SaaS sites against their last "professional content audit." On average, the audits surfaced 38% of the actual AEO opportunities. Here's what they consistently miss, and a fix-list for your next audit.
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Stop optimizing for clicks. Start optimizing for citations
Click-through rate is a 2014 metric. In 2026, the LLM citation IS the impression, and the impression that compounds. Here's why your KPIs need to change, and what to measure instead.
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Buyer queries you should run every Monday, a 15-prompt sanity check
Most teams run AEO audits quarterly and miss the weekly drift. Here's a 15-prompt Monday-morning routine that surfaces problems in 20 minutes a week.
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ChatGPT's citation behavior after the Q1 2026 model swap, what to fix this week
The Q1 model update reweighted how ChatGPT picks B2B citations. Here's what we observed across 600 buyer-style queries, and the three things every AEO program should refresh now.
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Reddit-as-source, how often the top 4 LLMs pull from Reddit for B2B buyer questions
We sampled 1,200 B2B buyer-style queries across ChatGPT, Claude, Perplexity, and Gemini. Reddit appeared in 21% of all responses. Here's what that means for your AEO program.
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The Reddit ICP signal, how to know which subreddits actually move B2B pipeline
Most B2B marketers either ignore Reddit or carpet-bomb it. A simpler approach: measure ICP overlap before you spend a single hour on a thread.
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