Methodology

A four-stage system, built for how AI ranks answers

The end-to-end engagement: how we audit, map demand, ship content, and earn the off-site signals AI models trust.

Four stages, one outcome: pipeline

Stage 01 · Audits

Audit what AI says about you

We benchmark your visibility in ChatGPT, Perplexity, Claude, and Google by buyer persona, and pinpoint exactly which queries your competitors own that you should.

  • AI visibility audit
  • Competitor SoV
  • Persona query mapping
  • Technical SEO scan
  • Citation source analysis
  • Quick-wins shortlist

Stage 02 · Cluster & mapping

Map content to pipeline, not pageviews

We combine AI-answer testing with keyword research to size opportunity by business impact, not vanity traffic. Every cluster maps to a buyer-funnel stage and a measurable outcome.

Stage 03 · Editorial

Ship daily, edited by humans

We own the production line. Internal tooling drafts, our editors fact-check and tune for citability, your brand voice carries through, and content ships daily, not quarterly.

  • AI-assisted drafting
  • Human editorial
  • CITABLE framework
  • Editorial calendar
  • Landing-page CRO
  • Original research
  • Channel distribution

Stage 04 · Off-site

Earn the signals AI models trust

LLMs weigh signals from beyond your domain, Reddit threads, PR mentions, backlinks from authority sites. We engineer those at the source, the way a CMO would if they had the time.

  • Digital PR
  • Backlink building
  • Narrative shaping
  • Brand monitoring

The CITABLE framework

Seven criteria every piece passes before it ships

We score every draft against these axes. Below threshold = revise. It's how editorial scales without losing the signal LLMs actually reward.

  • C
    Citable

    Statements that LLMs can extract verbatim.

  • I
    Indexed

    Schema + technical access so crawlers index us.

  • T
    Trustworthy

    Author authority + cited primary sources.

  • A
    Answerable

    Maps 1:1 to a buyer question.

  • B
    Branded

    Brand entity unambiguous to the model.

  • L
    Linked

    Strong internal + external linking pattern.

  • E
    Evidenced

    Stats, screenshots, named clients.

vs. alternatives

How we compare to your other options

Axis
AgenticInbound
Done-for-you AEO + SEO that drives pipeline
SaaS Tools
DIY tools that show problems but don't solve them
Content Agency
Expensive retainers for blog posts that don't move pipeline
Ownership
Yes: Handle everything end-to-end
No: Another dashboard to check
No: Junior writers at senior prices
Expertise
Yes: AI expertise + demand generation
No: You bring the SEO/AEO expertise
No: Generic blog content
Cadence
Yes: Daily content production
No: No AI answer tracking
No: Slow turnaround times
Tracking
Yes: Citation tracking + optimization
No: Generic recommendations
No: No performance tracking
Outcomes
Yes: Performance-based approach
No: You create the content
No: Constant revisions needed
Commitment
Yes: Month-to-month flexibility
No: Steep learning curve
No: Long-term contracts
Scaling
Yes: Scale up or down anytime
No: Outdated for AI search
No: Limited category expertise

AgenticInbound

Done-for-you AEO + SEO that drives pipeline

  • Yes:
    Ownership Handle everything end-to-end
  • Yes:
    Expertise AI expertise + demand generation
  • Yes:
    Cadence Daily content production
  • Yes:
    Tracking Citation tracking + optimization
  • Yes:
    Outcomes Performance-based approach
  • Yes:
    Commitment Month-to-month flexibility
  • Yes:
    Scaling Scale up or down anytime

SaaS Tools

DIY tools that show problems but don't solve them

  • No:
    Ownership Another dashboard to check
  • No:
    Expertise You bring the SEO/AEO expertise
  • No:
    Cadence No AI answer tracking
  • No:
    Tracking Generic recommendations
  • No:
    Outcomes You create the content
  • No:
    Commitment Steep learning curve
  • No:
    Scaling Outdated for AI search

Content Agency

Expensive retainers for blog posts that don't move pipeline

  • No:
    Ownership Junior writers at senior prices
  • No:
    Expertise Generic blog content
  • No:
    Cadence Slow turnaround times
  • No:
    Tracking No performance tracking
  • No:
    Outcomes Constant revisions needed
  • No:
    Commitment Long-term contracts
  • No:
    Scaling Limited category expertise

Want this methodology, applied to your buyer's queries?

One call. We'll walk you through the audit we'd run on day one, and what your share-of-voice looks like today.

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