Research
Where AI citations are actually coming from
Original studies on LLM citation behavior, B2B search trends, and AEO measurement. Methodology disclosed; data freely available.
Research
Where LLMs pull their B2B citations from in 2026
We sampled 2,400 ChatGPT, Perplexity, and Claude answers across 80 B2B query patterns. Here's the source distribution, and why your competitors don't show up.
Read → · Mar 15, 2026 · 5 min read
Research
Why traditional content audits miss 60% of AEO opportunities
We re-audited 14 B2B SaaS sites against their last "professional content audit." On average, the audits surfaced 38% of the actual AEO opportunities. Here's what they consistently miss, and a fix-list for your next audit.
May 12, 2026 5 min read
Research Reddit-as-source, how often the top 4 LLMs pull from Reddit for B2B buyer questions
We sampled 1,200 B2B buyer-style queries across ChatGPT, Claude, Perplexity, and Gemini. Reddit appeared in 21% of all responses. Here's what that means for your AEO program.
Apr 18, 2026 5 min read
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